Christie Chi is a Chinese-American graphic designer whose concept and research-driven practice explores what’s possible through graphic design. Her work is rooted in curiosity, culture, and community, with a passion for learning about sustainability and applying it to her practice.


CONTACT
christiechi.design@gmail.com
linkedin.com/in/christiechi






CURRENT INTERESTS


-pickling
-scouring for typography inspiration






003 EARSHOT JAZZ FESTIVAL

PROJECT YEAR 
2026

PROJECT TYPE
Student Work

TIMEFRAME
6 Weeks InDesign
IllustratorResearch
Graphic Design


PROBLEM Current promotional materials for Earshot Jazz Festival rely on a traditional, artist-focused approach that primarily speaks to existing jazz audiences. This limits their ability to communicate the festival’s broader mission of inclusivity across ages and fails to capture the full diversity of jazz styles represented in the lineup.
SOLUTI0NDesigned to move beyond traditional jazz promotion, it aims to capture the attention of Gen Z to millennial audiences and direct them toward learning more and purchasing tickets. The poster uses bright colors, 3D letterforms, and dynamic, angled compositions with floating shapes to visually communicate the energy and variety of jazz featured in the Earshot Jazz Festival. 


Applying the 3D forms as flexible graphical elements across the digital space and merchandise





TOTEBAG DESIGN APPLICATION




TOTEBAG DESIGN



PROCESS

VISUAL RESEARCH BOARD



LAYOUT SKETCHES